Itai Cohen the founder, graduated from the Industrial Design Department - Shenkar College of Engineering, Design, and Art - in 2016. The experience in the field of design and production has accompanied him since his childhood. His natural curiosity led him to the knowledge of a variety of materials and areas of production. In his works, he first served as a designer for complex items in the public retail sector and for high-end items in the world of architecture.

Among his most recent positions, is in project management.

Which included production plans, manufacturing of furniture and architectural elements, and accompanying the installation as well.